The YOC Group in Europe has created a new type of advertising for mobile phones. They are calling it the Splash Screen Ad. While a mobile application is charging, a splash screen ad is shown. This allows brands to use the time it takes for a program to charge to communicate with their target group. Once the app is charged, the ad goes away which does not make it intrusive.
Who is YOC? YOC is a full service mobile advertising company that specializes on running campaigns across any mobile channel from local to international. It also helps brands to mobilise, creating optimised versions of websites, portals and content.
[By the way, did you know we have directories of Mobile Analytics, Mobile Ad Networks and more at FoneGigs.com? Download them now for free!]
