Interaction rates (measuring the number of people tapping to expand and engage with ads, as a percentage of impressions) range from 0.9% to 1.5% in the first four weeks after the iPad launched.
How does this compare to click-to-expand ads on the desktop?
Ads on the iPad performed up to 6 times better.
How about ads with a video component on the iPad?
67% of users who viewed a video component of the ad in the app watched it all the way through, compared to 53% completion rate for desktop video ads.
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