At last! Google’s Value Track parameter now has a feature that allows you to better track your mobile performance. Giselle Tsirulnik from MobileMarketer writes that Mobile ValueTrack works the same way it does for search and content. It automatically adds a tag to a company’s Web site URL.
Via MobileMarketer – To use this tool, advertisers simply need to add the Mobile ValueTrack parameter: {ifmobile:NewTagName} to the “Destination URL” field when they develop a text ad.
There are two ways to take advantage of this feature: automatic redirects to mobile-optimized sites and third-party tracking tags.
By adding the MobileTrack parameter to a landing page URL, brands can automatically redirect mobile users to a mobile-optimized version of the site. To read the full article, click here.
