Have a desire to be well-versed in the mobile world?
Rutgers University is now offering a mini MBA Mobile Marketing program that can be completed in 10 sessions lasting approximately thirty-six hours. The program will be taught by executives who have experience in the mobile marketing realm.
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The course will address such questions as:
* How should marketers track their mobile programs, and what are the metrics and key performance indicators?
* What are the best practices and industry regulations of mobile marketing?
* How are companies succeeding through mobile marketing? What examples and case studies provide key lessons and direction for using mobile as a revenue-generating and communications channel?