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Entries categorized as ‘In-Call Media’

Classified ads are coming to mobile via Mmatcher

May 20, 2010 · 2 Comments

Move over Craigslist, mobile classified ads are on the way. Having once lived in NY, Queens to be exact, I relied on Craigslist to sale a lot of my unwanted goods like furniture, clothing, electronics and whatever else I could make a buck on. The only problem was, most people did not want to travel to where I lived especially if they lived in the Bronx or Manhattan. So I would have to make the trip to Union Square or somewhere convenient to meet my buyer halfway. It would have been much more convenient to find buyers or sellers somewhere nearby to make things a whole lot easier. Well, it seems a new service may do just that.

Mmatcher is a new online service that is bringing location-aware classified ads to mobile phones. Mmatcher promises personalized ads in real time, spam protected, and location-aware. The service will be available on the iPhone, Android, Twitter, web and Java phones. I imagine the service will let you do more than simply buy and sell clothing, furniture and automobiles. Maybe it will help you find child care services, tutors available for hire, or garage sales. Guess we will just have to wait and see.

[By the way, did you know you can upload your resume on FoneGigs.com and have Mobile Marketing and Mobile App recruiters find you? Upload your resume now!]

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Categories: In the News · In-Call Media
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What is ‘In-Call’ Media?

October 22, 2009 · Leave a Comment

In-Call Media is the insertion of audio ads directly into the call stream of a targeted consumer.

Does In-Call Media work?

According to Dynamic Logic, both brand awareness and purchase intent can greatly increased through in-call advertising, with brand awareness rising almost 12% for some groups.

Who performs In-Call Media?

Disney-backed VoodooVox, serves over 100 million in-call ads a month across dozens of call sources, working with brands like Bank of America, Burger King, ABC TV, FOX and Western Union. Read full article here.

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Categories: In-Call Media · Uncategorized
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