The following mobile technology companies are involved in mobile advertising:

• Airwide Solutions
• Amethon Solutions
• BLUUSH
• CloudTrade
• Comverse
• Crisp Wireless
• Edioma
• Enough Software
• FuturLink (Barcelona, Spain)
• GoFresh
• Golden Gekko
• Hypertag
• i-movo
• iconmobile
• Infiniq
• io global
• LiveWire Mobile

Download the Complete Mobile Ad Networks Directory Here

• mixipix
• Mobile Acuity
• Mobile Commerce
• Mobile Complete
• Mobiqa
• Mobivity
• NeuStar
• Openwave
• Opera
• Picsel Technologies
• Quattro Wireless
• Roundpoint
• Serious Knowledge
• Streamezzo
• Surfkitchen
• TacTable
• uLocate
• Ultra-Net
• Unipier
• UpCode (UK)
• Wirenode
• Xtract (Finland)

Download the complete guide to mobile ad networks here.

via: Wireless Federation

Gofresh, the company behind off-deck mobile community “itsmy.com”, has launched the world’s first mobile social ad-network. It is not a competitive product to traditional mobile advertising, but offers the opportunity to integrate targeted user profiles within the existing ad-channels of the big ad-networks.

The service works on an ad-platform developed by Gofresh and offers most mobiles advertising formats: banner ads, click-to-call, in-game advertising, WAP-site branding, Mobile TV and personalized content downloads. Gofresh’s ad-platform offers more than 100 targeting parameters (from age to special interests and location based information).

“The concept behind Gofresh’s new mobile advertising idea is simple: Don’t book channels, reach people on their mobile phones,” says Sabine Irrgang, COO Gofresh. “To make advertising a success on mobiles, ads have to be relevant for the user and targeted for the brands.”

It will also offer a “one user exclusive per day” deal. Prices start at $0.60 per user and day, including three different forms of advertising. (Like video downloads, animated banners and background images). The “exclusive” part is that users will not get any other brand advert during the same time period (excluding text ads).

“If the development of mobile advertising keeps the current pace of growth, the traditional advertising industry must pay attention not to be overtaken by us,” comments Antonio Vince Staybl, CEO Gofresh.

via: MobiThinking

Do brands want better targeting than most mobile ad networks offer?

30 billion mobile advertisements – that’s how many mobile ads RingRing Media believes are delivered globally to mobiles each month, in terms of unique page impressions. That’s an estimate, of course, but as the biggest global purchaser [any arguments about this?] of mobile media at US$750,000 per month and rising, RingRing is going to have a better idea than anyone else. See this excellent primer on mobile media buying for more information.

And it’s growing fast. It’s only fairly recently that RingRing have revised its estimate from 20 billion to 30 billion a month. Now that should get the attention of each and every brand marketer.

Much of the credit for this growth goes to mobile advertising networks. These include AdMob, BuzzCity, mKhoj and a host of others which do an invaluable job of placing advertisements – for all sorts of companies’ goods and services – on a vast spread of mobile Websites. This means brand X doesn’t have to buy space on publisher A’s site, then B’s site, then C’s site. It’s easy, cheap and effective – a compelling proposition for brands in times of recession.

The problem is that most ad networks are blind. This means brand X doesn’t know where the ads will appear, it may be publisher A, B, C, but also could be D, E, F ad infinitum. That means that the ad isn’t aimed at the target demographic, or geography even, nor can brand X be sure that the ad isn’t sitting alongside inappropriate material.

This is a concern for big brands that need to protect their brand identity, confirms RingRing.

The price of advertising on mobile networks (online also) has been falling steadily – with cost-per-click reportedly as low as US 1 cent. [See mobile media guide.] Why? This could be down to increased competition and/or indicates that advertisers are re-evaluating the worth of untargeted ad networks.

read full article here.

via: MediaPost

Mobclix has thrown down the gauntlet. The mobile ad exchange has launched a promotion challenging iPhone application developers to compare it side-by-side with rival network AdMob.

The effort invites developers to split ad impressions on their apps evenly between the Mobclix and AdMob for two weeks starting Nov. 16. (A minimum of 100,000 impressions of 300 x 50 ads per day is required.) If participants don’t derive more revenue through Mobclix, then the company will award them $10,000 of free advertising on its exchange.

Link to Mobile Advertising and iPhone App Developer Jobs at FoneGigs.com

So why is Mobclix so confident that it can best AdMob head-to-head? “With the Mobclix ad exchange system, we’re able to secure developers the greatest revenues via our partnerships with 20-plus leading ad networks and our yield optimization technology that ensures 100% fill rates and the highest eCPMs,” boasted company co-founder Krishna Subramanian.

AdMob did not respond to a request for comment Friday.

The mobile ad smackdown highlights the intensifying competition in the space as companies jostle for market share in the emerging mobile advertising arena. And if Mobclix should emerge victorious from its competition, who’s next up — Google?

The FoneGigsBlog List of mobile advertising networks

This guide provides a list of mobile ad networks along with their profile, contact information, geographies they cover and more. This list is updated monthly! Please let me know if you wish to recommend a mobile ad network not covered here or update certain information that is listed. Email Eric at Eric@fonegigs.com.

Download the list of 40+ Mobile Advertising Publishers here.

Download the Free List of Mobile Ad Networks Here