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Does HBO use mobile advertising?

Posted on January 9, 2010 | Leave a comment

During the Mayweather vs Marquez PPV fight, consumers were asked to text the word “pelea” to a short code for a chance to win signed boxing gloves. The return sms message invited consumers to join the HBO VIP club. 70% of the consumers opted-in to join the club which provided HBO with a valuable database. So yea, HBO does do mobile advertising.

Here is another example of how HBO used mobile marketing via: Mobile Marketer

HBO enters mobile commerce to drive content sales – Mobile Commerce Daily

Home Box Office Inc. has launched a free app for iPhone and iPod touch to expand its mobile footprint and drive purchases of mobile content.

Please click here to read the entire story on Mobile Commerce Daily

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Tagged Does HBO use mobile advertising?

Responsibilities of a Mobile Advertising Account Manager

Posted on October 22, 2009 | Leave a comment

What are the general responsibilities of a Mobile Advertising Account Manager?

- Acts as primary point-of-contact for the Client during advertising campaigns.
- Work on RFP responses with the Sales Director.
- Leads day-to-day management and optimization of client campaigns.
- Assists in strategy development.
- Authors campaign summary/analysis.
- Masters and maintains vast knowledge of client’s business, competition, and latest industry news and trends.
- Monitors agency/client budgets and billing process for accuracy and timeliness.

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Are there any requirements for being a Mobile Advertising Account Manager?

- Generally a Bachelor’s degree, 2+ years interactive advertising experience
- Understanding of the overall media landscape and the Internet channel.
- Experienced with running/overseeing interactive advertising campaigns
- Day-to-day client management experience.
- Strong project management skills.
- Strong quantitative skills.
- Extremely organized and highly motivated.
- Excellent verbal/written communication skills.
- Experience giving presentations to clients.
- Word, Excel, PowerPoint skills.