During the Mayweather vs Marquez PPV fight, consumers were asked to text the word “pelea” to a short code for a chance to win signed boxing gloves. The return sms message invited consumers to join the HBO VIP club. 70% of the consumers opted-in to join the club which provided HBO with a valuable database. So yea, HBO does do mobile advertising.

Here is another example of how HBO used mobile marketing via: Mobile Marketer

HBO enters mobile commerce to drive content sales – Mobile Commerce Daily

Home Box Office Inc. has launched a free app for iPhone and iPod touch to expand its mobile footprint and drive purchases of mobile content.

Please click here to read the entire story on Mobile Commerce Daily

What are the general responsibilities of a Mobile Advertising Account Manager?

- Acts as primary point-of-contact for the Client during advertising campaigns.
- Work on RFP responses with the Sales Director.
- Leads day-to-day management and optimization of client campaigns.
- Assists in strategy development.
- Authors campaign summary/analysis.
- Masters and maintains vast knowledge of client’s business, competition, and latest industry news and trends.
- Monitors agency/client budgets and billing process for accuracy and timeliness.

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Are there any requirements for being a Mobile Advertising Account Manager?

- Generally a Bachelor’s degree, 2+ years interactive advertising experience
- Understanding of the overall media landscape and the Internet channel.
- Experienced with running/overseeing interactive advertising campaigns
- Day-to-day client management experience.
- Strong project management skills.
- Strong quantitative skills.
- Extremely organized and highly motivated.
- Excellent verbal/written communication skills.
- Experience giving presentations to clients.
- Word, Excel, PowerPoint skills.