Entries categorized as ‘Mobile Brand Awareness’
via: Mobile Marketer
BMW generates test drives through mobile video advertising
BMW ran a personalized mobile video advertising campaign to promote its X1 car model to a younger demographic in China.
BMW is growing quickly in China as its sales are up this year more than 40 percent to 90,000 units. For the launch of the X1 series, the German luxury automaker recognized that the mobile device is the primary Internet access tool in China and it is the most relevant medium for a younger demographic.
The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns
“BMW wanted to have a unique campaign targeting a younger demographic with a high impact and personal message,” said Alexander de Boissezon, business development manager at Clip in Touch, Netanya, Israel.
read full article here.
Categories: Mobile Brand Awareness
Tagged: How BMW uses mobile video advertising
via: Mobile Marketer
Hollywood Video revamps marketing strategy with mobile
Movie and game rental giant Movie Gallery Inc. has unveiled the new DidjaC? application for Apple’s iPhone and two new Web sites for the company’s Hollywood Video and Movie Gallery brands.
The new application, which is powered by Atimi Software, lets consumers receive personalized movie recommendations and get up-to-the-minute information on all things movies, bringing the in-store experience to customers via their iPhone. In addition, consumers can buy their favorite films on the Web sites, take advantage of discounts on used DVDs and get free shipping through the end of the year.
Categories: Mobile Brand Awareness
Tagged: Hollywood's Mobile Marketing Strategy
via uTalkMarketing.com
The iPhone apps that set the standard for brand marketers
Consumers are now faced with over 100,000 applications on the iTunes App Store leaving brands with the dilemma of how to get their offerings noticed.
It’s paid dividends for digital savvy brands, but has left their more traditional counterparts in their wake.
In these relatively early days of the platform there’s still no clear recipe for success for mobile marketers who aim to have their function or entertainment tool with consumers round the clock.
Things continue to pan out in what is largely a hit and miss affair. But there are still lessons for marketers to learn from the more successful apps.
According to a new report from Adweek.com, ‘utility’ remains key, that is, offering something of value to consumers.
So for example Lancome’s app helps women choose make up, while Zippo has launched the Virtual Lighter that simply gives users a digital representation of a lighter and has been a soaraway success amongst concert goers.
The publication has also listed some of the most successful brands apps it feels best fulfills the promise of utility to provide some focus and pointers for marketers.
We’ve listed them, with Adweek’s assessment, below.
read full article here.
Categories: Mobile Brand Awareness
Tagged: The standard for Mobile Brand Marketers
Here is a list of companies that do Mobile Brand Awareness Studies:
http://www.insightexpress.com/companyoverview
InsightExpress is a leading provider of high-quality, digital marketing research and plays a preeminent role in the measurement of advertising effectiveness across online, mobile and other media. Through its patented technologies, proprietary solutions, world-class expertise and time-tested research principles, InsightExpress transforms the way advertisers, agencies, publishers and researchers optimize their marketing activities. InsightExpress is headquartered in Stamford, CT, with offices in San Francisco, New York, and Los Angeles. For more information, please call 203.359.4174.
http://www.gfkamerica.com/sectors/mac/place-based_media_research/index.en.html
From posters or television programming in waiting rooms, to ads on subways, trains and college campuses, GfK’s Place-Based and Alternative Media Research services help you demonstrate your ability to deliver the traffic, exposure and impact advertisers want from non-traditional media campaigns. Drawing on GfK’s network of experienced field researchers, our research gives you access to a full range of cost-effective audience measurement solutions.
http://www.dynamiclogic.com/na/
Dynamic Logic is a leading research company with expertise in measuring advertising and marketing effectiveness. Our solutions and custom services provide advertisers, agencies and media companies the knowledge to optimize advertising performance during each stage of the advertising cycle. Founded in 1999, Dynamic Logic pioneered the concept of evaluating the branding impact of Internet advertising and has led the market in establishing standards in digital advertising and marketing campaign evaluation ever since. Today, Dynamic Logic is also a respected thought leader in the cross-media measurement arena, with over 200 studies conducted to evaluate integrated media effectiveness.
Please let me know if you wish to recommend a company not covered here or update certain information that is listed. Email Eric at Eric@smartdigitalspending.com.
Categories: Mobile Brand Awareness
Tagged: mobile brand awareness studies
October 21, 2009 · 1 Comment
Can mobile advertising on mobile devices produce the same level of brand awareness as the typical 30-second TV spot?
Well before you start laughing, think about it. I think the ‘normal’ brand recall for a 30 second tv ad has probably dropped considerably the past few years since now half the population are surfing the internet and watching TV simulataneously. Moreover, our mobile devices are in our hands and require our eyes and attention when we are texting, dialing or surfing the web. But enough about me, you can read here what Stephanie Bauer Marshall, the mobile advertising leader for Verizon Wireless, has to say about mobile banner ads and brand recall.
Are there any other campaigns that claim to have a high brand awareness recall from mobile advertising? Yep.
- RadioShack saw a 8.4% Brand Awareness Increase with Mobile Advertising Campaign. Read more here.
- A major financial institution also saw an increase in brand awareness. Read here.
- UPS said to have generated significant lift in ad recall and intent to recommend. Read here.
- A research study from the IAB found that mobile banner ads can increase brand recognition. Read here.
Categories: Mobile Brand Awareness
Tagged: mobile advertising and brand awareness, mobile advertising and brand recall
