FoneGigs – the FIRST job board dedicated to jobs in mobile advertising – lists dozens of mobile account manager jobs that are currently available around the globe.
What does a Mobile Account Manager do?
In general, they are responsible for the development and execution of all mobile marketing efforts and are tasked to meet sales goals and cost per lead goals. Experience in online marketing is desired along with the strong interest in becoming knowledgeable in the mobile ecosystem (mobile platforms, types of mobile apps, mobile payment systems, mobile ad networks, etc).
Find all the latest Mobile Marketing jobs at FoneGigs.com
Technology is moving so fast in the mobile industry that a Mobile Marketing Career will be fast-paced and very rewarding for those that love anything to do with mobile. Creating, planning, and executing mobile marketing campaigns that generate brand awareness and a good return on investment will be challenging yet exciting. Some of the skills required to land a Mobile Account Manager Job would be knowing how to:
Track visitors coming to a website from mobile phones
What is a Mobile Platform (or Mobile Operating System)?
A mobile platform is the operating system that controls a mobile device – similar in principle to an operating system such as Linux or Windows that controls a desktop computer or laptop. However, they are currently somewhat simpler, and deal more with the wireless versions of broadband and local connectivity, mobile multimedia formats, and different input methods.
3Cinteractive uses its platform, SwitchBlade, to distribute simple applications like voting and polling, and more complex interaction with live radio and TV events.
Acuity offers an embedded mobile advertising platform that enables the delivery of targeted content – advertisements, coupons, offers, news, etc. – directly to any mobile device based on the end-user’s interests and location.
Irdeto (Entriq Corporation) develops and manages pay media infrastructure for broadband, mobile, and IPTV consumers. The company offers MediaSphere, a pay media solution, which enables users to deliver movie, music, or sports content to various platforms, such as broadband, mobile, and IPTV. Its MediaSphere solution provides content management, security, commerce, and tracking solutions.
Flytxt provides an integrated platform called “Neon” that combines behavioral analytics, segmentation, campaign execution, ROI tracking, reward fulfillment and reward confirmation into a single automated, real-time platform. The platform automatically manages and “intelligently maximizes” the return of all marketing impressions, while communication frequency limits are automatically and centrally enforced in hopes of increasing customer satisfaction.
iAd is a mobile advertising platform developed by Apple for the iPhone, iPod Touch, and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications. The iAd platform is expected to compete with Google’s AdMob mobile advertising service. Apple CEO Steve Jobs has indicated that Apple will retain 40% of the ad revenue, in line with the industry standard, with the other 60% going to the developers.
JitterJam is a platform that combines social media, e-mail and mobile marketing tools on top of an intelligent contact database. Through its integration with Google Apps, it allows users to sign on to JitterJam with a Google account or Google Apps e-mail address; to connect to Google Calendar to record all scheduled and delivered JitterJam outbound communications and promotions; and to flow e-mails received through a Gmail inbox with JitterJam’s powerful database and communications tools.
MADS delivers a full suite of products including: MADS for Operators, to create, manage and monetize mobile inventory; MADS for Agencies, to plan, book and optimize campaigns; and MADS for Advertisers, to track real-time campaign performance analytics and reports.
Medio Systems, provides mobile search and advertising solutions for mobile operators, publishers, and advertisers in the United States and internationally. The company’s solutions include Medio Mobile Search that combines an user interface with recommendation and personalization technologies to deliver personalized answers and content for the mobile subscribers; and Medio MobileNow, an ad network for advertisers and mobile publishers.
mobiSolv is a targeted Mobile Ad Network and provides a platform for both Advertisers and Mobile content publishers. The advertisers can use myAdz to promote their offerings using Text, Image Banners, Click2Call and other options.
Movidilo is a provider of mobile self-service, marketing and value-added multimedia solutions to help their clients capitalize on the new mobile business channel. It is a subsidiary of Ydilo A.V.S., the leading company in solutions for advanced voice solutions and managed services through natural language recognition technologies.
If you are in search of a good mobile marketing specialist to manage your mobile campaigns, then here are five skill you should look for (in my opinion). You can probably use some of these as interview questions. If you feel there is another essential quality or skills not listed here, please feel free to leave a comment. I don’t claim to be a know-it-all in mobile marketing, but if I were interviewing a candidate for an experienced mobile advertising campaign manager position, I’d want to be sure they knew the following. Here we go..
#1 A Mobile Marketing Specialist should know how to track visitors coming to your website via mobile phones. If your mobile advertising manager intends to launch any mobile campaigns, they need a benchmark to compare results right? This is quite easy to setup using these 5 easy steps if you are using Google Analytics. Once a mobile traffic filter is setup, you will know which mobile platforms and mobile web browsers are driving the most traffic to your site.
#2 A mobile Specialist should know how to track mobile application downloads. Many people go directly to app stores to download their applications. Fortunately, most app stores allow you to link directly to specific applications so that they can be advertised on your own website or directly from your mobile campaigns. Clicking on that link launches the app store and goes directly to the download page. To record when someone clicks a direct link into an app store from your website, you need to use a link tracking technology from a mobile analytics company. A mobile advertising specialist should know how to set this up.
Skill #3, a mobile advertising account manager should have experience creating and managing QR / 2D barcode campaigns. By using a QR code management platform, a mobile marketing manager can analyze useful information such as which channels (print, posters, magazines, flyers, etc.) deliver the best results. Your mobile lead should be familiar with a few QR code readers in the market.
The 4th skill is knowing which tools are available to help convert regular websites to mobile sites. There are a variety of tools available, some offer more flexibility and customization than others. Being able to customize mobile sites and test to see if conversions increase is essential.
The 5th skill is being able to evaluate mobile publishers and mobile ad networks across multiple metrics. Afterall, you want to get the best ROI for your investment right? Since a mobile campaign can have mutliple metrics like CTR, Enter Phone Number, Send to Friend, and Download Coupon, it can be challenging to try and determine which mobile publisher is the clear winner. Some mobile ad networks might generate awesome CTRs, but are very poor in other metrics. You can download a free tutorialfrom SmartDigitalSpending.comthat shows you how to rank mobile ad networks across multiple metrics here.
Again, these are not skills set in stone. What is really important and cannot necessarily be determined in an interview is how well will your mobile marketing manager create, plan and execute mobile marketing campaigns that generate buzz, brand awareness, and good ROI for your clients? To know that, you better hope this candidate can bring a portfolio or examples of mobile campaigns he or she has worked on that produced great results.
Feel free to post a comment. If you’re just looking to meet others in the same industry, share photos or talk about cool applications that make your life easier, then connect with us on Facebook. If you’d like to just learn about new mobile app developer jobs or mobile marketing opportunities, then follow us on Twitter, LinkedIn or subscribe to our job feed. You can also download free mobile directories (Mobile Ad Networks, Mobile Analytics Companies, Mobile Search Engines) here.
Thanks!
Eric Melchor, Founder – FoneGigs – The FIRST job board dedicated to Mobile Marketing and Mobile Application Developer Jobs.
What are the general responsibilities of a Mobile Marketing Manager?
• Create, design and deploy online and mobile marketing campaigns
• Manage the design and creation of digital creative (shortcodes, emails, wap and web banner ads, flash media, etc.)
• Manage the design, creation and deployment of regularly scheduled SMS and email newsletters
• Develop best practice techniques for managing online and mobile marketing campaigns in collaboration with international partners
• Participate in web and wapsite requirements and strategy
• Perform web and wap analytics developing customer insights to help shape the online experience
• Drive user registrations and develop 1:1 customer relationships to support loyalty and retention efforts
Usually experience with direct-to-consumer marketing programs that leverage SMS, WAP, E-mail and online storefronts is required. In addition, a solid knowledge and understanding of carriers and mobile marketing ecosystem.
