Category Archives: Opt-in Mobile Advertising

The FoneGigs list of Mobile Coupon Service Providers

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Coupons are going mobile! Advertisers have made it easier to find discounts when you are on the go. Here is a list of Mobile Coupon Providers that provide some of the best coupons out there.

Keypons are unique in that they are powered by text messaging and social media. It only takes about 2 minutes to create one and you can do it for free. Afterwards, you can promote instantly on Facebook, Twitter and other social media sites. Customers can also text a unique keyword of your choice and get the coupon delivered to their phone. Really simple and cool.

If you have an iPhone or iTouch, than Yowza is the mobile coupon provider for you. Yowza is not a coupon aggregator, they work directly with merchants and retailers. Thus all of their deals are exclusive and only available through Yowza. Their mobile coupons are location-based, so web-based businesses do not qualify. Right now they are only operating in the US, but plan on rolling out to other countries in the near future.

For those of you who do not have an iPhone, don’t worry. MobiQpons distribute coupons on the iPhone, Android and Blackberry. Businesses can create a coupon in minutes on their website and deliver these coupons within 10 miles of their business. Shoppers do not need to print the coupons, instead they can just show the coupon on the phone making MobiQpons ‘green’.

Find all the latest Mobile Marketing Jobs at FoneGigs.com

Coupon Sherpa features discounts from many retailers that are exclusive to Coupon Sherpa users. Find hundreds of coupons on your iPhone by looking up a category or store name. You can also create a favorite list of stores and email coupons to friends.

Want to sign up to receive coupons automatically on your mobile phone? Check out Cellfire, they are nationwide, but that does not mean they also distribute promotions for local merchants. You can also receive the coupons on your computer as well.

When you search a Google local listing on your mobile phone, a coupon may appear – that is of course if the business added a coupon to their listing in Google’s local business center. Simply present your phone face to the checkout stand and the checker will enter the coupon bar code so you can get the discount.

So there is a brief look at five mobile coupon service providers. Why not save a little bit of money and start mobile couponing? After all, it is much easier than buying the Sunday paper and taking out the scissors. With mobile, coupons find you!

Groupon is a cool service. Every day in your city they feature something cool to do at a very discounted price (like pole dancing class for half off). The catch is that enough people must take advantage of the offer so everyone can get the discount. Very innovative.

Whitelabel Couponing is a web-based online coupon software that has been developed by DotLabs. We are a Belgian company, dedicated to the development and implementation of web 2.0 marketing tools and concepts.

Fanminder is the complete Fanbase Marketing Service that helps local businesses send instant promotions to fans’ mobile phones, social networks, and online. They focus on serving local small restaurants, retailers and services firms.

Thanks!

Eric Melchor, Founder – FoneGigs - The FIRST job board dedicated to Mobile Marketing and Mobile Application Developer Jobs.

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Opt-in Mobile Advertising?

In the future will we opt-in for mobile advertising?

via: GoMoNews

Latin American operator Claro Brazil today announced a deal with advertiser MyScreen Mobile. The two companies have confirmed they will be launching an opt-in mobile advertising service in Brazil by the end of the year. What will service entail, and is opt-in the way to go in mobile?

How does it work?

The service combines mobile advertising with loyalty points. MyScreen runs an opt-in service, which displays full-screen ads on your mobile screen at the end of each call you make or receive. When you sign up for MyScreen, you create a profile so that the advertisers can display content relevant to your interests and demographics. And in return for viewing these ads, Claro will provide subscribers with points that they can redeem for rewards from the operator (we’re guessing free voice minutes and SMS).

From the release:

Maurizio Angelone, CEO at MyScreen: “Through this partnership with MyScreen, Claro is demonstrating a clear commitment to its forty plus million subscribers in Brazil as they participate in bringing a whole new level of rewards to them.”

Claro Brazil CEO Joao Cox: “Claro subscriber’s will benefit by receiving free services while receiving ads and special offers from the brands they love, we see this innovative partnership including subscribers, advertisers, Claro and MyScreen as a first step towards ad supported services at Claro.”

What we think?

Nice one, MyScreen! Claro Brazil has over 40 million subscribers. If even a small percentage of those have devices capable of displaying full screen ads, then there’s a huge potential audience there.

A lot of people, myself and Claro included, think that opt-in has a huge role to play in the future of mobile advertising. A point that is raised again and again by advertisers is that mobile is the most personal route you can use to contact a consumer. Everyone has their mobile device with them all the time – you’re more likely to leave your wallet or car keys behind than your mobile. But the negative side to that is that unsolicited advertising is far more aggravating on mobile than it is through any other medium. Nothing is more likely to turn a consumer off than getting an unwanted SMS from some irrelevant advertiser. Opt-in overcomes that by letting the consumer decide ahead of time whether they want ads or not, and what kind of ads they’ll be served. And the reward angle gives them a good reason to want those ads.

 

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