FoneGigs is a proud sponsor of mRecruitingcamp – a conference for HR and recruiting professionals. The conference will teach some of the latest methods on how to find talent utilizing mobile media. FoneGigs for instance, is the first company to reach job candidates via text message in the mobile marketing industry. (Had to throw my 2 cents in).
The conference will be held in San Francisco on September 30th, 2011. Michael Becker, Managing Director for the Mobile Marketing Association, will be the keynote Speaker. Industry leaders like Microsoft, Hyatt, and Monster will be on hand to educate a select audience of HR and recruiting professionals. Here are a few of the topics that will be covered:
» Messaging for Talent Attraction & Engagement
» Mobile Web vs. Mobile App development
» Mobile Careers Site Optimization
» Next Gen Mobile Recruiting Apps
» Mobile & Diversity Recruiting
» Mobile Social & Recruiting
» Proximity Recruiting
» Augmented Reality (AR)
» Video in Mobile Recruitment
» QR Codes vs. Image Recognition
» The State of Mobile within North America
» Overcoming legal hurdles of mobile marketing
» Mobile workforce trends & what it means to recruiters
Since the iPad was released more than a year ago one the key discussion and debate topics was focused on whether or not the iPad was suitable for both productivity related tasks as well as for entertainment. As with all Apple products the iPad was created as a perfect marriage of hardware and software. This reality means that the real question to ask was whether or not any good productivity apps would and will be available. The simple answer is yes – there always have been and still are native iOS apps dedicated to personal productivity/ Chief among them is Apple’s Notes app, but while it satisfies the average iPad user it is a bit limited to meet the needs of more sophisticated ones. For this die- hard faction of users GhostWriter Notes is the solution. And not…its not a Halloween themed note taking app.
Looking more closely at the app’s features and the diverse capabilities they provide well give us a better idea as to how it can satiate the complex appetites of fully engaged users:
Smooth and legible ink – the concept here is to match finger writing on an iPad screen with a regular ball pan writing, to get the same level of smoothness and make it look indistinguishable from a regular pan ink.
Import and annotate PDF document – We live in a word of PDF documents, they’ve became a standard for documentation and so being able to quickly review, annotate and even sign a PDF doc is what gives GhostWriter Notes such a great advantage
Paste images – Pasting images is something we take for granted in a regular word processing program on your computer but delivering the same experience for an iPad app isn’t the case for many iPad productivity apps.
New bookshelf – Virtual Ghostwriter bookshelves take a small step towards blurring the edge between the physical and virtual world of content organization.
Smooth Dropbox and Evernote integration – Frankly stated, any productivity app without sharing capabilities is useless. We constantly share docs at work and as so supporting such widely popular sharing services as DropBox and Evernote is what makes this app really viable for students, office managers, and the like. It’s about Collaboration here, with a capital C might we add.
Write with either your finger, or stylus for crisp, easy to read notes – Some people prefer typing and tapping on their iPad using their fingers as the iPad was designed to allow for. Yet, some users still prefer a stylus and rightly so in some cases. Luckily, Ghostwriter Notes supports both input methods.
Print over the air – At its core the app is focused on utilitarian and pragmatic note taking, and supports the iOS’ ‘print over air’ capability which allows it to bridge app between users’ notes taken on their iPad with conventional paper note should the need ever arise
Last but not least Ghostwriter Notes cost only $1.99, making the app really affordable and particular for students and other money conscious users.
I was blown away when I first read about this Mobile campaign. A grocery chain in Korea – Tesco, was set out to challenge the number one retailer, but did not have the funds to build more physical store locations. So in working with their agency Cheil Worlwide, they came up with a very innovative solution. Why not bring the store to would-be customers?
By installing subway posters that exactly mimicked the display shelves in their real stores, they were able to bring the stores to shoppers. People waiting for the subway could spend their time shopping for their groceries in the subway with their Smartphone! Utilizing QR codes, once the producs where ordered, they would be delivered to the shoppers after they arrived home.
Whatever awards their are for digital/mobile advertising, this mobile campaign should take home the gold!
Did you know the free version of Angry Birds earns an estimated $1 million a month solely from ads? Did you know that 37% of iPhone owners game daily? Did you know that 81% of all downloads are free?
The folks at Geekaphone have put a together a nice infographic showing just how big the mobile gaming industry is. A huge $33 billion today, and expected to grow, grow, and grow…
If you’re an app developer, having great skills and lots of ideas doesn’t let your very own project become reality without any efforts. App development costs time, and time is money. Of course, you can look for traditional investors and make them fund your idea. But wouldn’t it be smarter to give literally anyone (instead of selected investment professionals) the chance to invest in your app and participate in your app’s later revenues by that?
Actually that’s possible. The idea of crowdfunding projects has become more and more popular during the last few years, naming Kickstarter as one prominent example. appbackr has adapted this concept to the mobile app market, establishing a wholesale marketplace for apps which allows developers to raise money before the app hits the store as well as enables common people to make a profit when it does.
The basic idea is pretty simple: as soon as a developer has published his app concept on the appbackr marketplace, anyone interested in supporting that app can become a “backr”by pre-buying wholesale copies of the app at a discounted price. While these wholesale earnings provide the developer with the money he needs to develop his app, the backrs profit since they’ll get the retail revenues of their purchased app copies as soon as those sell in the App Store.
In the end appbackr creates a win-win situation for everyone involved: developers don’t have to care about their app development’s funding anymore, and everybody else, not having developer skills and/or great app ideas, can participate in an app’s revenues by supporting the idea and pre-buying a convenient number of wholesale copies.
You’re probably reading this post as you sit in your office so try to picture your garage in your mind and think of the stuff you store there. If not the garage then the attic, or the crawl space, or wherever it is that you store extra things around the house. Now, think about the stuff you have that’s been sitting there for ages and whether or not its probably the wise move to just sell it off, make some extra cash, and let somebody else worry about it. Let’s face it, most of this stuff WAS shiny and new and ultra cool when you first purchased it, but that’s just not the case anymore.
Most people accumulate extra belongings simply because they don’t have the time to find uses for it and don’t have the time to sell it off either. Quite often also, when the brilliant idea to get rid of our unnecessary things we take the old school approach to selling it off via yard sale or by snapping a few photos and selling them on sites like eBay or Craigslist. Well – and please excuse me in advance for the elaborate set up – but there’s a unique new way to sell off or trade your old things, and almost everything else under the sun. And it comes in the form of an app called Selloby.
This new kid on the bloc was created by the appropriately named startup Selloby, who first developed their unique twitter inspired social trading/ selling & buying network online before transitioning it into the mobile arena. What makes this service so promising isn’t the fact that it works on the web, on your iPhone ( or iPod Touch, or iPad) and almost any Android device, it’s the fact that its unique structure – that uses easy menus, hashtags, and real-time posting & responding abilities, to make the whole process as easy and effortless as using a normal social network.
Offering quick and easy registration, support for any mobile device’s built-in camera and an “idea-to-post” creation time well under the 3 or 4 minute mark, Selloby is a person to person selling and trading network that’s built to support the speed and small attention span of the mobile generation. You and everyone else on Selloby can geo-tag themselves to show where they’re posting from too if the mood strikes you. If you’re still having trouble envisioning this app/trading network/ digital bazaar I’d like to refer you to the below equation, which explains Selloby in the most easily understandable terms:
Foursquare + Craigslist + Twitter = Selloby
Now, I invite you to hock your extra stuff, make some friends, and discover the wide world or selling and buying almost anything through Selloby. Enjoy (and you’re welcome in advance J )
Target is leading the way when it comes to reaching prospective customvers via mobile among retail giants. Currently they are testing an Instant Mobile Coupon in select stores. If the test proves positive, which I am sure it will, it will roll out across all Target stores.
Generally instant mobile coupons run for a limited amount of time such as 2-6 weeks. “While the promotions have a short life-span, these types of promotions will continue throughout the future”, a spokesperson for Target says.
To read the full story from Mobile Marketing Watch, click here.
The majority of Mobile Developer Jobs may be in Toronto, but in the 2nd quarter of 2011, it may be easier to find a gig in Ottawa based on the number of job search results found on job board ca.indeed.com divided by the city population. Although there were only 55 mobile developer job search results in Ottawa versus 167 in Toronto, there were .064 jobs search results per 1,000 population in Ottawa compared to .035 in Toronto.
Since a job opening on online job aggregator ca.indeed.com can be listed in more than one place and can remain online for a time after it is filled, this analysis does not reflect a precise outlook at where the Mobile Developer jobs are. Nevertheless, the results do present a strong case for which cities are the easiest and hardest for finding Android developer and iPhone developer jobs in Canada.
In Q2, 2011, what are the top 10 cities to find a mobile developer job in Canada?
Ottawa (.064 job search results per 1,000 population)
Halifax (.046 job search results per 1,000 population)
Kitchener (.045 job search results per 1,000 population)
Vancouver (.044 job search results per 1,000 population)
Montreal (.037 job search results per 1,000 population)
Toronto (.035 job search results per 1,000 population)
St. Johns (.033 job search results per 1,000 population)
Edmonton (.029 job search results per 1,000 population)
London (.028 job search results per 1,000 population)
Calgary (.026 job search results per 1,000 population)
Since a job opening on online job aggregator Indeed.co.uk can be listed in more than one place and can remain online for a time after it is filled, this analysis does not reflect a precise outlook at where the Mobile Developer jobs are. Nevertheless, the results do present a strong case for which cities are the easiest and hardest for finding Android developer and iPhone developer jobs in England.
