Via Metrics.admob
August 27th, 2009
This month, we surveyed over 1,000 of our iPhone, iPod touch and Android users to find out more about their interaction and download behavior with apps. A couple highlights:
• Android and iPhone users download approximately 10 new apps a month, while iPod touch owners download an average of 18 per month
• More than 90 percent of Android and iPhone OS users browse and search for apps directly on their mobile device instead of their computer
• Upgrading from the lite version was the top reason given when users were asked what drives them to purchase a paid app
• iPhone and iPod touch users are twice as likely to purchase paid apps than Android users.
• Users who regularly download paid apps spend approximately $9 on an average of five paid downloads per month
